BEHAVIORAL MOTIVATION FOR USING SOCIAL MEDIA AS AN IMPACT OF DIGITAL TRANSFORMATION FROM MILLENNIALS AT SMP BHAKTI ASIH KAB. BANDUNG

Authors

  • N.S.S. Sugiana Departement Of Administration Busines, Faculty Economic and Busines Digital
  • M.A. Asmara Department of computerized accounting, faculty economic and business digital
  • B. Bestin Departement Of Sistem Information Faculty Technology, Information Digital

Keywords:

Motivations, social media

Abstract

This study aims to direct the views of students at Bakti Asih High School, especially in the use of social media, the impact of digital transformation which has significantly affected changes in their daily activities for the past 2 years. An important understanding of the use of social media and positive changes from digital transformation among young people will certainly have several positive and negative impacts. Analyzing descriptively about the behavior they cause for changing activities to digital from the various motivations that occur, of course, can be measured by what they produce from the use of social media that is often used, apart from use for their learning process while at school. Motivational results that reflect the behavior of students towards digital transformation are expected to be a reference for the school to be able to develop talents that arise from the use of social media that they do and minimize the negative impacts that actually always exist when using social media without adult supervision.

 

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Published

2022-11-16

How to Cite

Sugiana , N., Asmara , M., & Bestin , B. (2022). BEHAVIORAL MOTIVATION FOR USING SOCIAL MEDIA AS AN IMPACT OF DIGITAL TRANSFORMATION FROM MILLENNIALS AT SMP BHAKTI ASIH KAB. BANDUNG. International Journal of Asia Pasific Collaboration, 1(1), 8–11. Retrieved from http://ijapcollaboration.com/index.php/IJAPC/article/view/2